HYPERLITE PLEASURE 2020

Alex Aulbach, building on his signature European model and passionate about snowboarding, is happy to present his new board, The Pleasure. This new shape created for the Cable Collective isn't just for fun, it's for everyone and was inspired by those endless runs up and down the mountain, one of Alex's favorite fun spots. The Pleasure offers a quick feel on the water and its narrow profile also facilitates the transfer of energy from side to side. Our fully machined wood core distributes constant flex from tip to tail, which is the key factor for Alex's Pleasure